The Expand Your Keywords List tool finds new effective keywords and adds them to a Google Ads campaign. New high-quality keywords can drive additional clicks.

How to Start

Choose the campaigns for which you want to get keyword recommendations.

In a drop-down list, select the desired campaigns.

The tool finds relevant keywords that can bring you additional traffic. The total amount of potential clicks (per year) is displayed in the top right corner.

The table contains statistics for each suggested keyword: Visits, Impressions, CTR, CPC, Spend, Avg Time, % Exit, Conversions. The source of data is Google Ads and Google Analytics from the last 30 days.

You can sort the table of keywords by various metrics. This helps you find the most effective keywords.

Click the Show link in the Ads column to see all the ads that will run with the current keyword.

To add keywords to the campaign, tick them and press the ADD TO GOOGLE ADS button. The changes to your Google Ads campaign will be performed automatically. The tool adds these keywords to the ad groups from the Ad group column.

If you don’t want to add some of these keywords, select them and press DECLINE (DO NOT SUGGEST).

Besides the NEW RECOMMENDATIONS tab there are two more tabs:

• APPLIED — the list of keywords already added to a campaign;
• DECLINED — the list of keywords already declined.

Keep in mind: You can return keywords on the DECLINED tab to the initial list of recommendations whenever you’d like.