The Add Negative Keywords tool suggests new negative keywords for your Google Ads campaigns. Suggested negative keywords are based on search terms that drive traffic but have high bounce rates and low average time on site, meaning they are ineffective. You can use these ineffective terms as negative keywords to cut off non-converting traffic.
How to Start
Сhoose the campaigns for which you want to get negative keyword recommendations.
In the campaign drop-down list, tick the checkboxes to choose the campaigns for which you’d like to find negative keywords.
You can find the potential savings from applying all the suggested negative keywords in the top right corner.
The tool analyzes your campaign’s existing search terms and lists exact match negative keywords in a table. For your convenience, the most ineffective metrics are marked in red.
The table contains metrics for each suggested negative keyword: Visits, CTR, CPC, Spend, Avg Time, % Exit, Conversions. The source of the data is Google Analytics for the last 30 days. You can sort the table of negative keywords by each metric. This helps you find the most ineffective keywords.
Click the Show link in the Ads column to see all the ads from the current group.
To add these negative keywords to the Google Ads campaign, tick the checkboxes next to the chosen keywords and press the button ADD TO GOOGLE ADS. The changes to your Google Ads campaign will be performed automatically.
You can apply the selected negative keywords at the campaign or ad group level.
If you decide not to use some of the suggested negative keywords and would like to stop getting recommendations for them, tick the checkboxes next to those keywords and press DECLINE (DO NOT SUGGEST).
Besides the NEW RECOMMENDATIONS tab, there are two more tabs:
- APPLIED — the list of keywords applied as negative keywords;
- DECLINED — the list of keywords you don’t want to use as negative keywords.
Keep in mind: You can return keywords on the DECLINED tab to the initial list of recommendations whenever you’d like.