The Device Bid Adjustment tool recommends campaign-based device bid adjustments. Use device bid adjustments to show your ads more or less frequently on specific device types: computers, tablets or mobile devices.
How It Works
The tool contains two bid adjustment reports:
- By traffic. Recommendations are based on user behavior metrics like Average Time on Site (Avg. Time) and Percentage of Site Exits (% Exit).
- By goals. Recommendations are based on conversion metrics like Conversions, Conversion Rate, Conversion Cost.
The tool recommends increasing bids for devices that show good behavior/conversion metrics. Otherwise, the tool recommends decreasing bids. This helps you save budget in a simple way.
The tool tracks these metrics daily, but you’ll receive the new recommendations no more than once every 3 days.
Notice! The bid adjustment recommendations are not obligatory; rather, you get a convenient summary report on the important metrics by device type. Additionally, the report allows you to manage bids directly from the PromoNavi interface. You can set the bid adjustments depending on your marketing goals.
How to Start
Сhoose the campaign for which you want to get bid adjustment recommendations.
In the campaign drop-down list, choose the campaign for which you’d like to get bid adjustment recommendations.
Choose the report type. You can get recommendations by traffic or by conversion goals.
If you choose to see the recommendations report by goals, tick the goals for which you would like to get recommendations.
The table that will show up contains metrics for 3 device types: computers, tablets and mobile devices. These metrics are Impressions, Clicks, Cost, CPC, Avg. Time and % Exit.
The table also shows 3 columns with indicators: Current Bid Adjustment (1), Recommended Bid Adjustment (2) and Expected Outcome (3).
Recommended bid adjustments are set by percentages in the Recommended Bid Adjustments column. To edit the recommended adjustment, click on the pencil icon.
Select the Increase or Decrease option and set the bid adjustment by percentage. Press the SAVE button to save changes.
To apply these bid adjustments to your campaign, tick the device types in the table and press the ACCEPT NEW BIDS button. The changes to your Google Ads campaign will be performed automatically.
To remove the bid adjustment recommendation, tick the device type and press the DECLINE (DO NOT SUGGEST) button.