The Stop Ineffective Keywords tool finds the most ineffective keywords in your Google Ads campaigns. “Ineffective” means that these keywords drive traffic with a high bounce rate, low average time on site and conversions.
How to Start
Choose campaigns for which you want to get keyword recommendations.
In a drop-down list, select the campaigns you want to analyze.
This tool finds ineffective keywords. If you stop running them, you’ll be able to save your budget in a simple way. The total potential savings (per year) are displayed in the top right corner.
The table contains metrics for each ineffective keyword: Visits, Impressions, CTR, CPC, Spend, Avg Time, % Exit, Conversions. The source of data is Google Ads for the last 30 days.
You can sort the table of keywords by various metrics. This helps you find the most ineffective keywords. For your convenience, the most ineffective metrics are marked in red.
Click the Show link in the Ads column to see the ads running with the current keyword.
To stop certain keywords, tick them and press the STOP THESE KEYWORDS button. The changes to your Google Ads campaign will be performed automatically.
If you decide not to stop running certain keywords, select them and press DECLINE (DO NOT SUGGEST).
Besides the NEW RECOMMENDATIONS tab, there are two more tabs:
- APPLIED — the list of keywords already stopped;
- DECLINED — the list of keywords you don’t want to stop running.
Keep in mind: You can return keywords on the DECLINED tab to the initial list of recommendations whenever you’d like.